Guest Columns

In the spreading of tourism to rural destinations, it’s important to emphasize tourism as a means of supplementary or alternative income generation. Moreover, tourism tools need to be re-evaluated. A classic approach of capacity building…
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Challenge is not just controlling COVID-19 at the destination but also in the source markets. The traditional source markets for India - UK, France, Germany (Central Europe- Spain and Italy included) and USA are the worst hit. From…
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COVID-19 or the novel Coronavirus is probably the most spoken word in today’s time. It has changed our lives 180 degree which is why understanding all the pros and cons related to it has become the need of the hour.
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The unseen, yet omnipresent enemy in the form of the undetectable and incomprehensible virus, has in no time been recognized as extremely lethal, leading one country after the other to go into lockdown as a last defensive measure. COVID-19…
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Majority of the start-ups in tourism sector are low budget, self-funded projects and already in a struggle to make ends meet. This is where the current scenario has hit them hard. Some of the things more likely to be seen in the post…
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The world at large has always looked towards science and technology under such melancholic situations and the travel industry is no different. Use of technology intermingled with right amount of human intervention is the key to customer…
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With the advent of new technologies and numerous options for the tourists, enhancing the customer experience has never been more vital; customer experience is what will make or break your business. Enhancing the experience can lead to the…
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Himachal requires a proactive marketing strategy which is one of the backbones of any tourist destination. A wholesome marketing strategy in both offline and online aspects have to be brainstormed at the highest level. Leisure tourism is a…
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Mapping out your route is one of the most important steps, before hitting the road. Navigation is critical. Here are seven essential navigation tips, from the legend HV Kumar aka the “Human GPS” of India.
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With increasing number of Internet users and social media in our country we have now a generation of travellers that is very clear in thought on how they want to spend their leisure time while they plan their next holiday destination. They…
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The travel and tourism industry, along with the related sectors contributing to it, is expected to grow in leaps and bounds in the coming years. A job in this industry can be highly exciting and adventurous and even pays well.
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Meet HV Kumar aka the “Human GPS” of India pioneering the largest and the most respected online network of car enthusiasts and bikers HiVay King Club. Through this online platform, HV Kumar has been guiding and inspiring travellers en route…
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Confined to their villages without employment, villagers dwelling in the vicinity of protected forest reserves would either resort to destroying the natural reserves or seek jobs elsewhere. Fortunately, all that is a thing of the past with…
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When going on a long road trip, plotting your route is not a simple and automated task. First, you have to have a clear idea what are your destinations. Second, you must decide the sequence in which you will cover the places you want to…
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Kerala, popularly called “God’s Own Country”, is perhaps one of the most ideal locations to experience the lure of rhythmic rain. Situated southwest of India, this small stretch of the coastal region is bestowed with abundant rainfall,…
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Himachal is a state characterized by melting snow from the peaks cascading down the mountain sides to form numerous waterfalls, rivers, and valleys! The true grandeur of Himachal, however, is to be discovered in the variety of its Himalayan…
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I have a great Car. Or Bike. I like to drive it. The speeds on the expressways are exhilarating. The winding hill roads are exciting. Very comfortable. When I complete the trip in my own car or bike, it is an achievement – I did it myself.
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Every industry works on a set of laws and regulations which helps in defining its boundaries and so does the tourism industry. An industry, which is made by the people and for the people, needs a well-defined structure to stand on and keep…
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Himachal Pradesh the land of Gods and Goddesses or popularly called Dev Bhoomi resides in villages. The rural life of Himachal is rich in art, culture, heritage, and natural resources. In this Himalayan state, more than 90% of the…
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Yes, it is absolutely wise to take a break. So, we club our holidays to create long weekends and push off to hill stations. But instead of getting rejuvenated health wise we take up a tiring 4-7 day tour spanning 20 destinations, showing…
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