Araiya Hotels & Resorts announced its entry to the Indian market with the launch of three unique boutique hotel brands. Founded by Amruda Nair, the hotel management company will open hotels with emphasis on lower costs per key, seamless technology, adaptive designs and authentic service ethos through its brands Soul by Araiya, Araiya and Essentia by Araiya.
The first hotel has set foot under the Araiya brand through a 25-key hotel nestled in the Kangra valley with the launch of Araiya Palampur. With 25 suites to choose from, all-day dining, rooftop bar, outdoor lawn and areas that offer stunning views, Araiya Palampur retains the charm and pace of a quaint Himachal town while offering the best in class service with local details added to the property.
“We’re thrilled to be entering the Indian market with the launch of 3 hotels and introduce guests to hospitality with a strong local narrative and a unique identity. As a boutique management company, we at Araiya Hotels & Resorts enjoy the creative process of working with developers to create innovative concepts that are backed by global best practices,” said Amruda Nair, Director, Araiya Hotels & Resorts. “Focussed on local experiences with a strong service ethic, Araiya Hotels & Resorts will provide a memorable stay experience for today’s modern traveller while keeping in mind unique service and sustainability of doing business at the heart of everything,” she added.
Araiya Hotels & Resorts will further strengthen their footprint in the market with two more hotel openings by 2021. The two new openings include a golf resort in Gujarat and a spa resort in Kerala. As the demand for activity-led, experience based travel continues to grow in South Asia, the company aims to enter leisure destinations in India with the launch of Essentia by Araiya in Indian as well as the Sri Lankan markets.