In a major boost for its pandemic-battered tourism industry, Japan welcomed a record number of foreign visitors in March, exceeding 3 million for the first time ever. This represents a staggering 69.5% increase compared to March 2023 and even surpasses pre-pandemic levels by 11.6% compared to March 2019, according to the Japan National Tourism Organization.
Several factors fueled this record-breaking month. The beauty of the spring cherry blossoms, coinciding with the Easter holiday, likely attracted many Western travellers. Additionally, the weakened yen, currently at a three-decade low, made Japan a more attractive destination for international tourists.
Tourists from India, Germany, Taiwan, and the United States all contributed to the record numbers. This resurgence in tourism comes after Japan lifted pandemic-era border restrictions, and the government has actively promoted the country as a tourist destination.
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However, the current increase in tourism also brings some challenges. In the historic city of Kyoto, locals have expressed concerns about the overwhelming influx of visitors. Complaints have arisen regarding tourist behavior, particularly towards Kyoto’s geisha. These highly-trained performers face harassment from “snap-happy” tourists, disrupting their traditional work environment.
Local officials plan to put up signage, requesting tourists to stay out of designated private streets. Additionally, a 10,000 yen fine (approximately $70) will be enforced for violations.
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Similar measures are planned for other popular tourist destinations. Mount Fuji, a renowned hiking spot, will introduce a $13 fee for climbers on the most popular route, aiming to manage congestion and prioritize safety. Osaka, a major western city, is also considering an additional tourist fee, separate from existing hotel taxes.
While Japan welcomes tourism’s economic benefits, striking a balance with the well-being of residents remains crucial. The coming months will reveal how effectively these new regulations manage tourist behavior and ensure a positive experience for both visitors and locals.
