Mumbai: Tata Group-promoted hospitality major Indian Hotels Company Ltd (IHCL), has announced the launch of “Ama Trails & Stays”, the first branded product in the homestay market in India. Ama Trails & Stays are a group of heritage bungalows, guesthouses and homestays at unique locations across the country. The Company signed a management contract for nine heritage bungalows with Tata Coffee in Coorg and Chikmagalur and is adding two of its own bungalows in Goa by mid next year under the AMA umbrella.
“IHCL has launched Ama Trails & Stays in response to evolving guest needs for local, immersive and authentic experiences. We are delighted to partner with Tata Coffee for the first collection of plantation trails leveraging Tata Group synergies. With India’s rich diversity we are confident that we will be able to scale this product to the first 100 units before the end of 2020 and bring distinctive offerings for our guests across the Indian sub-continent.” said Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL.
Ama Plantation Trails comprise nine bungalows. Eight are located in and around the idyllic coffee estate of Pollibetta in Coorg set amidst 20,000 lush acres. One is a few hours’ drive in scenic Chikmagalur. Secluded in close communion with nature with stunning views, they are original plantation bungalows with contemporary conveniences. Guests have a choice of taking a tour of the plantation, go birding with the region’s 300 bird species or play golf. Ama Homestays will commence operations with two units in Candolim, Goa.
“We are delighted to partner with IHCL with its 115 years of history of hospitality. This association will bring a new, authentic offering for travellers looking for offbeat experiences in the realms of nature.” said Mr. Sanjiv Sarin, MD & CEO, Tata Coffee Ltd.
The guests will be able to earn and burn loyalty points through the Taj InnerCircle Loyalty Programme. Bookings open effective March 1, 2019.
Taj Enters Homestay segment with Ama Trails & Stays
